Board of Director

DATO‘
MOHD FIRDAUS ABDULLAH

Advisor

A prolific visionary leader
Dato’ Mohd Firdaus Abdullah has
a distinctive educational
credentials whereby it is an
amalgamation of Diploma in
Mechanical Engineering and
Bachelor in Business
Administration from the United
Kingdom. Being young and not
daunted to excel on his own had
propelled him into the business
realm naturally and in a span of
20 years he had achieved great
success. An inspiring personality Dato’
Mohd Firdaus in the year 2002
invited a group of social
campaigners to form a relevant
consumer protection association
that can truly represent the
interests of the consumers! Due
to his persistent and tireless
efforts as the elected President
of the consumer association that
started as Persatuan Pelindung
Pengguna Pahang was later
transformed to be Persatuan
Perlindungan Pengguna Malaysia
or PPPM whereby membership was
open to all Malaysians and
currently PPPM is well
represented in all the states of
Malaysia. PPPM is a registered
entity with the Registrar of
Societies and the Ministry of
Home Affairs.Being versatile Dato’ Mohd
Firdaus holds the interest of
the consumers dearly and with
the objective of value adding
the activities of PPPM in the
year 2007 the Koperasi Pelindung
Malaysia Berhad or KOPMA was
incorporated. Thus with the
intention of generating
supplementary benefits to its
members KOPMA acquired shares in
Shopping Voucher Rewards
International Sdn Bhd.

MOHD
RAFFLEE MOHD YASIN

Executive Director

A marketing specialist who
began his career in advertising
and promotions in Malaysia’s
leading publishing company. His
vast working experience not only
in Malaysia but also in many
foreign countries has provided
him with the knowledge and
capability to give the best and
this has garnered the attention
of many business leaders who
sought his advise and
capabilities to help promote and
develop their businesses
further. His experience and his
flexibility has led him to
contribute to a variety of
industries including
hospitality, membership and
loyalty, manufacturing and even
beauty. His main aim is always
to ensure that the product
receives the attention and
respect it deserves.



UDHAYA
KUMAR

Card and Payment Services
Consultant

Udhaya Kumar has been in the
credit card industry for almost
20 years in various departments
i.e. Operation, Card Marketing,
Merchant Marketing and Project
Management. Since 1999, he has
been involved with leading local
banks in the marketing,
Implementation and maintenance
of their new credit card
operations and has helped
loyalty operators in various
areas of their implementation
and overseas expansions. More
recently, he was consulting for
visa international on all
aspects of Marketing, Consumer
Research, Advertising &
Promotions and Product
Implementations. He was
responsible for sales and
marketing for Visa International
in Malaysia, and also indirectly
assisted Visa’s member banks in
their Visa product-related
initiatives. Thus he has vast
experience in different
organizational business
requirements and challenges